The Aprio Advisory

Be smart. Be helpful.

December 14, 2021

This week in continuation of our Sales / Marketing series, John interviews Mo Bunnell, author of The Snowball System, host of the video podcast Real Relationships Real Revenue and the founder of Bunnell Idea Group (BIG). Mo and his team have trained over 15,000 seller-experts at over 400 clients all over the world to create a growth-oriented culture. Some key sales considerations in Mo’s teachings include going from reactive to proactive, shifting from selling to striving to be helpful, and reinforcing business development and sales as learnable skills.

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